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SP
Shruti Pawar
NO FLUFF, FORWARD- PACED
MARKETING.
Hi, I am Shruti. I am a Marketer. I specialize in crafting Human-centric Marketing and Thought leadership Strategies for High- technology B2Bs and CXOs. As a matter of fact, it is something I totally endorse as well. It is indispensable, given the AI- evolution.
One of my unique abilities is crafting strategies and communications that are win- win to the organization and the 'humans' involved in the equation.
Every work that leaves my desk is crafted with the principle of Max. Value, Max. ROI and Max. Impact.
Don't just take my word for it, scroll through my website and social media handles to get an insight into my expertise and skill sets. I hope to hear from you :)
On a mission to transform Thought leadership ROI for high-tech B2B CXOs and high-impact professionals.
With an intrinsic inclination towards Human- centric marketing, if there is 1 lesson that is ingrained in me as a marketer and a professional: it is the importance of driving thought leadership and meaningful communication. At an individual level and organizational level. If I would start altogether from the scratch, I would choose to first learn and master these two skills.
The reason? I have firsthand strategized, executed and witnessed the ROI thought leadership and high-value communication can bring!
I am on a mission to transform how thought leadership is perceived at organizations and by professionals. So that, organizations witness optimal ROI and individuals witness optimal career growth, as they steer ROI and value at their organizations.
Here is a little glimpse into my code of honor with my clients and my recent professional achievements. Drop in a mail, or connect with me on LinkedIn to know more. I will be glad to connect.
Collaboration
Foster a supportive and
cooperative environment to
thrive and grow.
Innovation
Continuously seek new and better ways to achieve goals.
Integrity
Always prioritize honesty and ethical practices.
Empowerment
Equip members with the tools and knowledge to succeed independently.
MARKETING FOR B2Bs.
POWER OF EXPERTISE+ AI.
A decade of corporate expertise enables me to understand the nuances to position and market your brand in the business space.
Contributed my expertise to complex hybrid GTMs of one of the most sophisticated technologies (where I delivered 2X results), launched first-of-its kind multi- channel campaigns and won award (Star Puraskaar, House of Siemens) and received global recognition for my contribution to the GTM.
My individual hands- on expertise packed in a proven process, the 2X Client Acquisition System (Power of Expertise+ AI) tailored to help high- tech B2B brands and Digital agency owners.
Close loopholes with my expertise that generally go missed when you hire experts with individual skills.
Experience of having handled multiple digital and social marketing agencies helps me see ‘what is missing’ and ‘how to elevate’ your systems.
No more FOMO, start integrating humanized- AI driven marketing tactics in your processes that are tried and tested by me.
All of this tailored for your business.
Achieved 10X impact in terms of KPIs within a year’s time, with organic content alone.
Maintained brand dominance for at least 5-6 consecutive months over the competition on LinkedIn, with organic content alone.
Expertise of integrating Authority building with organizational strategy to benefit personal brand, business brand, customer-centricity and thought leadership.
Experience of having strategized, penning tailored content, and executing customer- centric social media strategies for industry thought leaders and C-suite on LinkedIn, to demonstrate brand thought leadership.
Expertise in thought leadership and C-suite communications.
In my recent stint, I achieved the following exceptional results:
STRATEGIC THOUGHT LEADERSHIP & COMMUNICATION.
Conceptualized, strategized and successfully executed customer- centric marketing campaigns on a novel digital communication platform during my recent stint, during one of the most complex hybrid GTMs. For an elite audience.
With a previously inactive audience with zero response rates, my spearheading exceeded KPIs, with organic content alone. The platform is now being adopted on a global scale.
Conceptualized, strategized and executed first of its kind, MULTI-CHANNEL micro campaigns to support product marketing that enormously increased visibility during the GTM.
I achieved 2X of the KPI during the second phase of efforts, and 2X conversions as compared to 6- figure paid campaigns that significantly increased ROIs.
Spearheaded numerous product campaigns, and thought leadership campaigns on emails and social media that exceeded KPIs.
CAMPAIGNS.
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